Why is LED display a must-have for enterprises?
Compared with online advertising, digital signage is obviously more attractive. As a proven tool, including retail, hospitality, healthcare, technology, education, sports or corporate environments, digital signage can be used to effectively communicate with users. There is no doubt that digital signage has become the marketing tool of choice for businesses.
Digital signage has become part of our daily lives. LED displays are very common in airports and train stations, and are often used to display information such as departure and arrival times. In addition, in the restaurant industry, digital menus have become very common. People are more accustomed to a digital world today than they were ten years ago, and that’s why digital signage is even more important in today’s world.
LED displays can help companies feel their presence in a competitive business environment. Digital signage grabs attention with eye-catching fonts, text, animations, and full-motion video. Digital signage in public spaces can reach more people than Internet video. These low maintenance screens are the perfect solution for product marketing. So, if you want a way of marketing that is cheaper than TV ads but attracts more people, digital signage is the answer.
90% of the information our brain processes is visual information. More than 60% of people learn more about products through digital displays.
Research shows that 40% of customers believe that indoor LED displays will influence their purchasing decisions. LED display can attract consumers to increase consumption. As many as 80% of customers admit that they decided to enter a store precisely because digital signage outside the store caught their attention.
Even more surprising is that people can even remember what they saw on digital signage a month ago. Research shows that digital signage has an 83% memory rate.
Outdoor and Indoor Digital Displays
Outdoor digital displays are not only eye-catching, but also cost-effective. In contrast, traditional banners are expensive, the paint used for traditional banners takes three days to dry completely, and large traditional banners are expensive to hand-make.
Outdoor displays play a vital role in branding. The location of outdoor digital displays is important to ensure they reach their target audience. Properly sized digital signage also plays a vital role in influencing customers. Also, the size of the text and products and where the products are placed are equally important.
Outdoor digital signage can work in harsh weather conditions. The waterproof screen can hold up well in rainy days and thunderstorms. Digital signage can be easily and quickly updated anytime, anywhere, and even content can be scheduled in advance.
Indoor digital signage is commonly used in malls, shops, restaurants, hotels and hospitals. Replacement parts for indoor signage are readily available and have higher operational value. Highly customizable screens enable businesses to change content as many times as they want.
So let’s sort out why digital signage is important for businesses:
Digital signage attracts more people than traditional banners, even from distant audiences. These displays help create brand awareness and create a positive image of the brand.
Provide a competitive advantage
It is very important to remain in the public eye, otherwise it will be easily forgotten. In the field of marketing, businesses need to stay in the public eye on a continuous basis, and digital signage helps make that easy.
Plenty of choices
As a business, you can choose the setup that works best for you. Settings can be simple and basic or complex and varied. Businesses can choose multiple screens to display the same or different content, giving businesses a wealth of options.
With the help of digital displays, information reaches a large audience at an affordable price. Advertising on digital displays is 80% cheaper than TV advertising, but is very effective in boosting business in a short period of time. Even small businesses can leverage digital displays for branding.
Digital displays do not require expensive maintenance. They can withstand harsh weather conditions. Digital signage does not require the regular maintenance that traditional banners do.
Interactive digital displays allow customers to access information according to their preferences. Consumers can get the information they need in real time.
Digital displays are environmentally friendly, consume less electricity, and use of digital screens also reduces paper waste. For example, restaurants change their menus according to the seasons, wasting a lot of paper on their menus every year. Using a digital screen can easily solve this problem.
Automatic Brightness Control
With the automatic brightness control function of the digital display, the user does not need to manually adjust the brightness. With automatic brightness control, you can see the screen clearly even at night. On cloudy days, you don’t have to worry about the brightness affecting your viewing, as it automatically adjusts.
Using the different viewing angles of the digital display, the viewer can read it from any angle. Due to the different viewing angles of the digital displays, drivers and pedestrians can view messages on the digital signage without any problems.
Multicolor animation, graphics and text
To make the sign stand out, incorporate different fonts, colorful text, graphics and animations. LED displays can be used to provide real-time information and share market statistics and news.
Videos and Clips
Short videos and clips not only make digital signage stand out, but they also help businesses create their own space in the marketplace.