What are the common LED displays in subway stations?
In recent years, with the development of small-pitch LED display technology, the picture quality of LED displays has become more and more high-definition and delicate, and has broken the problem of low brightness and high gray, which has broken the law that LED displays can only be used in outdoor fields. LED displays have also been continuously used in the field of indoor engineering display including subway advertisements.
Taking indoor subway advertisements as an example, it has the characteristics of concentrated traffic and high attention, which can increase consumers’ awareness of products. Compared with traditional outdoor advertising, subway advertising LED displays are closer to consumers and attract more attention. So what are the common LED displays in subway stations?
1. Light box screen in track area
It is suitable for advertising display on the subway track, and the main audience is waiting passengers. The light box screen in the track area requires products with high pixel density, which can be installed before maintenance, EMC treatment, and have protection capabilities such as moisture-proof, waterproof, anti-corrosion, and shock-proof.
2. Platform advertising screen
It is suitable for advertisement display on the subway booth floor. Due to the short viewing distance and interaction with consumers through QR code and somatosensory technology, platform advertising screens have higher requirements for display parameters such as contrast, refresh rate, and grayscale.
3. Advertising screen in the entrance hall
It is suitable for advertisement display in subway entry hall. This product is usually wall-mounted, requiring a wide viewing angle to meet consumers’ close-range and wide-ranging viewing needs.
The urban standard of modern subways lies in complete hardware facilities and population size. By adding human body sensing devices, subway advertising displays can even change from one-way communication to two-way interactive communication between consumers and large LED screens.