Atmospheric design considerations for large LED screens
The agglomeration effect of business has given birth to the outdoor LED display medium that subverts the urban landscape. From Times Square in New York to Piccadilly Circus in London, from Ginza in Tokyo to the Bund in Shanghai, outdoor large-scale LED display has become a display of urban commercial vitality and endorsement of urban modernity. spiritual carrier. The outdoor LED display as a landmark provides a new annotation for the city.
With the increasing number of LED outdoor large screens, how to attract the attention of the audience is particularly important. So how to design outdoor large LED electronic displays?
Do advance planning
Advanced digital outdoor displays, especially when they are located in or near special urban, historic areas, often raise concerns about their associated light pollution, road safety, comfort, and more. Therefore, you should come up with relevant design proposals, reduce people’s concerns before the project is approved, etc. It is very necessary to work hard to get in touch with the government, explain your design plan with similar cases in similar cities, systematically explain and explain how this plan conforms to the current local planning policies, and especially emphasize issues related to road safety and convenience.
Understand customer requirements
Among the client’s requirements, the most important are location, size and audience, which are the three cornerstones of almost all media resources. In addition, the rise of mobile phone screens allows consumers to surf the Internet anytime, anywhere. This should be integrated into the technical attributes of digital outdoor. At the same time, it is also important to establish a digital outdoor network, if able.
Harmonious integration of scenery
The road is the blood vessel of the city, the main road is the artery of the city, and the main road of the prosperous business district is the lifeblood of advertising communication. Whether the visual relationship of outdoor advertisements on both sides of the lifeline is coordinated will directly affect the quality of the city’s image. Whether it is symmetrical, balanced, looking for unity or looking for change, the LED display advertising form processing must be tailored according to the form relationship of the building.
Humanization is the premise
Some outdoor large screens focus on new technologies and use various new technologies and new means to catch the attention of consumers. It is undeniable that using new technology to attract consumers is indeed a good choice. However, consumers attracted only by technology may be more out of curiosity, and consumers cannot feel the concept and spirit of the brand.
Although technology is changing with each passing day, human nature will not change. People need mutual care, and consumers and brands need mutual consideration. If the brand can truly understand the needs of consumers and create considerate services for consumers, consumers will definitely give back to the brand with the greatest sincerity. This is the emotional link between the brand and the consumer. As an important element of urban landscape, urban outdoor advertising must remember “humanization” in particular.
Make the most of your personality
Outdoor advertising can be artistic. The LED advertising display can become the interpreter of the character of the city, region and business format for people to experience and perceive; the LED display can become the landmark of the city for people to find the starting point and the end of the return journey; the LED display can become a sculpture and a beacon, For people to appreciate and taste, people rejoice.
Panoramic linkage interpretation
Sometimes a band doesn’t lack talented musicians, but it lacks competent conductors. The outdoor large screen should also play a wonderful symphony. The rhythm of outdoor advertising should be reasonably controlled, and building groups with open public spaces such as squares, river embankments, and core trunk roads should be selected, and the ensemble of visual aesthetics should be played with the power of digital media.